Here’s a website nightmare that we can all relate to…
You’re searching Google for a promising business, click on their website link to learn more about them, and BOOM. A relic from a time past nearly cracks your screen.
You wait for about 15 seconds to load a single web page, despite your fibre line usually running faster than Usain Bolt in his prime.
Once the dial-up paced server response runs its course, you realise with a feeling of disappointment and disgust that you have stumbled upon a website that makes what is left of your MySpace page look good.
Your eyes are lambasted with an oversized, heavily-pixelated logo splattered over 90% of the home page and… Well, that’s pretty much it. The rest of the website, last maintained when the Internet bubble was about to burst, is as populated as a teenager’s sense of shame.
You bite the bullet and click on About Us in the misaligned menu, desperately clinging to the hope that you would find just one line of text telling you something about the business.
Another 15 seconds later the page finally loads and you almost launch your computer into a wall, missing your television by a mere inch.
All you did was reload the exact same page. The menu has probably been broken since the week after the website launched.
You decide that no service is worth this struggle. They’ve lost your business without even knowing it. You’ll tell everyone you know how bad your experience was whenever their name pops up in conversation.
If this has not happened to you at least once online, then you probably have not been online in the past 10 years. It is a mistake that too many businesses still make today.
They spent a fortune years ago building a website because someone convinced them that websites are crucial for a business to move forward in the digital age… And then simply left it as is until World War III creates a global internet outage.
Unfortunately, the internet is not a stationary signpost on the road, it is a Tesla jetting down the highway, constantly updating its technology. What was relevant and acceptable ten years ago is abominable today.
The same goes for what was relevant two months ago, for that matter.
Technology advances at a ridiculous pace and its users’ expectations evolve with it.
Simply put, that website you paid a fortune for yesterday is not worth a cent today. In fact, it is most likely costing you a lot of money in lost revenue.
Frustrated visitors are sending your business to the online graveyard, because you could not be bothered to care about their experience.
No one is using the Yellow Pages to find businesses or products anymore. They search for you on Google and dissect your web page to decide whether you deserve their business.
They want to enjoy experiencing your business online, not be reminded of a time when you had to take the phone off the hook to go online.
Don’t get me wrong, the fact that once upon a time in a galaxy far far away you decided to invest in a website when many people saw them as a fad puts you miles ahead of a lot of businesses that you can’t even find on Bing.
But, it’s simply not cutting it anymore.
If you don’t adapt and grow your online presence to stay relevant, you might as well close your doors to a massive international demographic of potential new customers.
Luckily, there is an extremely easy fix that should be staring you square in the eyes by now.
It is time to invest in a brand-new website. Something that not only informs, but communicates your brand so clearly that a visitor will feel like they’ve known your brand for decades.
Something interactive. Something that actually works.
The best part is that you don’t even have to lift a finger to do it. Simply send an email to one of the thousands of talented web developers out there, sit back, and watch them create a masterpiece that you will want to share with everyone and their mother.
This time, just make sure it stays up to date. You’ll start seeing a massive difference in your business.
And if you don’t know where to look for a great website developer, why not get in touch with War Room Media and find out how we have helped businesses expand their customer base and build an online presence with game-changing websites?
Send a scroll to info@warroommedia.co.za, sound the horn at 082 888 7517, or visit www.warroommedia.co.za and let our generals blow your mind.
